Have you had the pleasure of exploring Sara Amrhein’s latest jewelry collection? If not, allow us to introduce you to the captivating world she has crafted!
What immediately caught our attention was the combination of colors that emanate a contagious sense of celebration.
It's as if the flowers adorning Sara’s necklaces are hosting their very own wintertime party. The palette is a visual symphony, with vibrant reds harmonizing with bright greens, accented by touches of gold sparkle and silvery highlights. These creations are meticulously designed to draw attention and stay in the spotlight.
As we gazed upon Sara’s storefront showcasing her new collection, a question formed in our minds:
"Do women curate their jewelry selections based on the season? Is there a shift in preferences for winter compared to other times of the year?"
This curiosity led us to seek Sara’s perspective, drawing upon her experience as both an artist and shop owner in Florence, one of the world's most enchanting cities.
“I would definitely say yes,” she replied. “Women choose different jewelry in the winter than they do in the summer, especially Italian women. I often hear things like “this will be great in the summer” or “I love wearing a brooch on my coat in the winter”. You don’t see many bright colors in the winter months.
This is why I like to have a little of everything in the shop when I can. Of course it’s important for me to make every color and there will inevitably be someone who wants the one color I don’t have but that’s ok! Even for me, my color preferences change depending on the season or what I’m inspired by. For example I got a little obsessed with gold and silver for my last collection. We often think of one or the other so I wanted to combine the two. I made a vast array of pieces.”
Red and green are classic festive colors often associated with winter holidays. When it comes to festive jewelry, these colors are commonly used to create pieces that add a touch of elegance to one's attire.
"I’ve just finished up a very festive red and green collection for the holidays," Sara mentions. "I find that red always works, no matter the season, it’s always classic and a good seller."
